So it's finally happened.
I now make more money as an Avid editor than a FCP editor.
Weird.
I fought against Avid for so many years, banging on about how great FCP was and now I am a god damn turn coat.
It does feel strange. It does feel like I backed the wrong horse. This must have been what it was like for people with BetaMax players and Atari STs.
I knew this day would come at some point. I'm still using FCPX at home, but none of the post houses I work for are going anywhere near it. A few have adopted Premiere, but not many. Some are still running FCP, but most seem to be moving to Avid.
Now where did I put that Edit Droid?
Bah. Blogger ate my comment.
ReplyDeleteThis explain why you've been quiet here. I'm not surprised the flouncy end of the industry is doubling-down on Avid. FCP7 was nice and all, but it always seemed a bit flimsy for the big stuff, and while Premiere has its advantages, gravitas isn't amongst them. FCPX works a treat in many circumstances, but not for big shared projects.
So, Avid. It's only a bad plan if Avid go bust in the next couple of years.
What disappoints me in all of this is that, for a time there, the little guys had access to the same tools that the big fish used - enough people standardised on FCP7 that we could fool ourselves into thinking we were all playing the same game. That's gone, now. We're back to Avid for the 3% of the market that everyone talks about/aspires towards, with Premiere and FCPX duking it out for FCP7 refugees everywhere else.
We're back to Avid editors being the priesthood again.
Hello, your reverence.
I do feel a bit superior now that I can write Avid Editor on my business cards.
ReplyDelete